BRAND VISUAL
IDENTITY + EXECUTION
GOUSTO
ART DIRECTION •PACKAGING • ENVIRONMENTAL GRAPHICS • ANIMATION
OBJECTIVE:
To assist in directing and to lead in the execution of a rebrand that focuses on family, celebrates food and is visually disruptive yet appealing within the UK recipe box industry.
The Gousto Brand Refresh was the preamble to the eventual brand overhaul that the company had been needing for quite some time. Using my research and development from the refresh as a stepping stone, I began months of additional researching and developing concepts while auditing all of the company's internal and external visual communications.
We combined all of the team's findings and worked with a brand consultancy based in Amsterdam to develop the visual and tone-of-voice guidelines.
Once we had the guidelines, I led my design team in the execution of the new brand across all internal and external touchpoints. This required specific collaboration with all teams to ensure that the rebrand was executed within the 6-week project period with cohesion and to high standards.
